Sustainable Brands Outperform Others

July 13, 2016 - Tags:

While a variety of factors influence consumer buying habits, one key metric is proving to be increasingly more important to shoppers – sustainability. Brands that marketed their sustainable efforts in 2014 saw increased sales at higher rates than others according to the 2015 Nielsen Global Corporate Sustainability Report. Sales from brands with a demonstrated commitment to sustainability saw growth of more than 4%, while others grew less than 1%. Specific products and offerings do not necessarily have to b...
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